Broth Market Report 2025: Growth Driven by Government Incentives and Partnerships

Key Insights

The size of the Broth Market market was valued at USD XXX Million in 2023 and is projected to reach USD 0.00 Million by 2032, with an expected CAGR of 3.6% during the forecast period. The development of the broth market is relatively high because it plays a crucial role in the culinary world as a base for soups, sauces, gravies, among other dishes. Market lines included in this category are basic broths, stocks, and specialty bone broths. Customers are hounding these products with regard to health claims such as collagen, amino acids, and minerals that help promote healthy joints, skin, and gut. The rise in demand from consumers seeking convenience and time-saving products has resulted in the growth of ready-to-use, shelf-stable, and pre-made broths in the market. Besides this, the health-conscious consumers have motivated consumers to seek organic, clean-label, and sustainably sourced products, driving premium and gourmet brands of broths to market. High-quality, flavor-rich artisanal broth brands, such as Brodo, have filled the niche of restaurant-grade options catering to the needs of such consumers. This trend is also reflected in the popularity of bone broths, which are marketed as health elixirs. However, the market faces challenges such as competition from homemade broths and the need for efficient manufacturing processes to meet growing demand. Additionally, the market is pushing towards cleaner labels with fewer preservatives and additives as consumers demand transparency in food ingredients. Leaders like Swanson, Kettle & Fire, and Better Than Bouillon have really capitalized on this trend by rolling out new flavors, organic, and easy-to-use formats. Despite these issues, the broth market continues to grow, based on both demand for convenient nutritious foods and innovative flavor and quality in products. The overall trend reflects a movement toward more holistic, functional, and premium food offerings in the larger food and beverage industry.

Broth Market Concentration & Characteristics

The Broth Market exhibits a moderate concentration level, with leading players holding significant market shares. Innovation is a key characteristic, driven by the development of new flavors, organic and low-sodium options, and plant-based alternatives. Regulations on food safety and labeling impact the industry, ensuring product quality. End-user concentration is low, with the product catering to a wide range of consumers. M&A activity remains steady, with companies seeking to expand their product offerings and regional presence.

Broth Market Trends

• Plant-Based Broths: Rising vegan and vegetarian populations increase the demand for plant-based broth options, made from vegetables, legumes, and grains.
• Organic and Clean Label: Consumers prioritize natural, minimally processed products, leading to growing demand for organic and clean-label broth options.
• Flavorful Innovations: Manufacturers introduce innovative flavors to cater to consumer tastes, including ethnic-inspired and seasonal varieties.
• Convenience and Versatility: Ready-to-use broth options in various packaging formats, such as cartons, pouches, and cans, offer convenience and versatility to consumers.

Key Region or Country & Segment to Dominate the Market

Key Region: North America dominates the Broth Market, driven by high consumption rates and a diverse culinary culture.

Key Segment: The Refrigerated segment holds the largest market share due to its perceived freshness and quality. The MultiOutlet channel remains the primary distribution channel, catering to consumers through supermarkets and grocery stores.

Broth Market Product Insights Report Coverage & Deliverables

This report provides comprehensive insights into the Broth Market, including:

• Market size and growth projections
• Key market trends and drivers
• Competitive landscape and market share analysis
• Product segmentation and analysis
• Regional market dynamics
• Industry analysis and SWOT analysis

Broth Market Analysis

Market Size and Growth: The Broth Market is valued at XXX Million and is estimated to reach XXX Million by 2028, exhibiting a CAGR of 3.6%.

Market Share: Del Monte Foods, Campbell Soup Company, and Unilever hold the leading market shares globally.

Regional Insights: North America dominates the market, followed by Europe and Asia Pacific. Emerging markets in Asia Pacific and Latin America offer significant growth potential.

Driving Forces: What's Propelling the Broth Market

• Health awareness and demand for nutritious foods
• Convenience and time-saving solutions
• Culinary innovation and diverse flavor preferences
• Growing plant-based and clean label trends

Challenges and Restraints in Broth Market

• Intense competition from established players
• Fluctuating prices of raw materials
• Stringent regulations and labeling requirements

Emerging Trends in Broth Market

• Sustainability and environmental concerns
• Digitalization and online distribution
• Personalized and customized broth options
• Continued innovation in flavors and formats

Broth Industry News

• In November 2021, General Mills Inc. announced considering selling Progresso, its soup brand, and Helper, its ready-to-eat meals label, for $3 billion.
• In August 2022, Del Monte Foods Inc. acquired Kitchen Basics, McCormick & Company's line of ready-to-use stocks and broths, to enhance its national retail presence.

Leading Players in the Broth Market

• Del Monte Foods (College Inn)
• Campbell Soup Company
• Unilever (Knorr)
• Pacific Foods of Oregon
• Manischewitz
• General Mills (Progresso)
• Swanson (Campbell Soup Company)
• Kettle & Fire
• Better Than Bouillon
• Muir Glen
• Boulder Organic Foods
• Kitchen Basics (McCormick & Company)
• Imagine Foods
• The Brodo
• Vital Proteins

Broth Market Segmentation

• 1. Type
  • 1.1. Refrigerated
  • 1.2. Shelf Stable
• 2. Region
  • 2.1. North America
  • 2.2. Europe
  • 2.3. Asia Pacific
  • 2.4. LATAM
  • 2.5. MEA

Broth Market Segmentation By Geography

• 1. North America
  • 1.1. U.S.
  • 1.2. Canada
• 2. Europe
  • 2.1. Germany
  • 2.2. UK
  • 2.3. France
  • 2.4. Italy
  • 2.5. Spain
  • 2.6. Netherlands
  • 2.7. Sweden
  • 2.8. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. India
  • 3.3. Japan
  • 3.4. South Korea
  • 3.5. Australia
  • 3.6. Singapore
  • 3.7. Thailand
  • 3.8. Rest of Asia Pacific
• 4. Latin America
  • 4.1. Brazil
  • 4.2. Mexico
  • 4.3. Argentina
  • 4.4. Chile
  • 4.5. Colombia
  • 4.6. Rest of Latin America
• 5. MEA
  • 5.1. Saudi Arabia
  • 5.2. UAE
  • 5.3. South Africa
  • 5.4. Egypt
  • 5.5. Nigeria
  • 5.6. Rest of MEA