Growlers Market Strategic Insights: Analysis 2025 and Forecasts 2033

Key Insights

The size of the Growlers Market was valued at USD 530.1 Million in 2024 and is projected to reach USD 683.61 Million by 2033, with an expected CAGR of 3.7% during the forecast period. The Growlers Market targets the increasing need for reusable containers, tailor-made for transporting craft beer, cider, and various drinks. These vessels, usually constructed from glass, stainless steel, or ceramic, provide an eco-friendly option compared to disposable packaging. The market is influenced by the growing appeal of craft breweries and the transition to sustainable practices, as both consumers and companies aim to minimize waste. Growlers, available in different sizes, enable customers to buy beverages in quantity and savor fresh, locally-made drinks. This market includes growlers, caps, dispensers, and related accessories, such as promotional products utilized by breweries and bars. As craft beer culture gains popularity and the number of eco-aware consumers increases, the Growlers Market is expected to experience notable growth. Technological improvements, such as better sealing techniques and personalized branding choices, are increasing the attractiveness of growlers. Furthermore, evolving laws regarding alcohol distribution and the growing trend of on-demand consumption play a role in the growth of this market segment.

Growlers Market Concentration & Characteristics

Key players in the growlers market include DrinkTanks, Hydro Flask, YETI, Miir, Stanley, Klean Kanteen, Manna, Igloo, Lifeline, and Fifty/Fifty. These companies have established a strong presence in the market through strategic partnerships, product innovation, and customer outreach programs.

The market is characterized by a high level of innovation, with companies constantly introducing new features and designs to appeal to consumers. Regulations and product substitutes have a moderate impact on the market, while end-user concentration is relatively low.

Growlers Market Trends

Key market trends include the growing popularity of non-alcoholic beverages, the increasing demand for larger growlers, and the increasing adoption of online distribution channels. The market is also witnessing a shift towards more sustainable materials, such as glass and stainless steel.

Key Region or Country & Segment to Dominate the Market

North America is the largest market for growlers, followed by Europe and Asia Pacific. The United States is the dominant country in the North American region, while China is the fastest-growing market in Asia Pacific. The stainless steel segment is expected to dominate the market throughout the forecast period.

Growlers Market Product Insights Report Coverage & Deliverables

This market report provides comprehensive insights into the growlers market, including market size, market share, and growth forecasts. It also analyzes market trends, key drivers, and challenges. The report provides valuable information for manufacturers, distributors, and end-users.

Growlers Market Analysis

The growlers market has witnessed a steady growth in recent years, driven by the increasing demand for craft beers and other specialty beverages. The market is expected to continue growing at a moderate pace over the next few years.

Growlers Market Regional Insights

North America is the largest market for growlers, followed by Europe and Asia Pacific. The United States is the dominant country in the North American region, while China is the fastest-growing market in Asia Pacific.

• North America: U.S., Canada
• Europe: Germany, UK, France, Spain, Italy
• Asia Pacific: China, Japan, India, Australia, South Korea, Indonesia, Malaysia
• Latin America: Brazil, Mexico, Argentina
• Middle East & Africa: South Africa, Saudi Arabia, UAE, Egypt

Driving Forces: What's Propelling the Growlers Market

The key factors driving the growth of the growlers market include:

• Rising popularity of craft beers and other specialty beverages
• Growing demand for sustainable packaging solutions
• Increasing availability of growlers in various sizes and materials

Challenges and Restraints in Growlers Market

Some of the challenges and restraints faced by the growlers market include:

• Competition from alternative packaging solutions, such as cans and bottles
• Concerns about product breakage during transportation
• Limited shelf life of beverages stored in growlers

Emerging Trends in Growlers Market

Emerging trends in the growlers market include:

• Growing popularity of non-alcoholic beverages
• Increasing demand for larger growlers
• Increasing adoption of online distribution channels
• Shift towards more sustainable materials

Growlers Industry News

• November 2021: Ardagh Group S.A. acquired Consol Holdings Proprietary Limited, a leading producer of glass packaging in the Africa continent.
• April 2021: Alpha Packaging acquired Boxmore Plastics as part of its expansion plans in Europe.

Leading Players in the Growlers Market

• DrinkTanks
• Hydro Flask
• YETI
• Miir
• Stanley
• Klean Kanteen
• Manna
• Igloo
• Lifeline
• Fifty/Fifty

Growlers Market Segmentation

• 1. Material
  • 1.1. Stainless Steel
  • 1.2. Glass
  • 1.3. Ceramic
  • 1.4. Plastic
• 2. Size
  • 2.1. Less than 32 oz
  • 2.2. 32 oz to 64 oz
  • 2.3. More than 64 oz
• 3. Closure type
  • 3.1. Screw Cap
  • 3.2. Swing Top
  • 3.3. Flip Top
  • 3.4. Others
• 4. Application
  • 4.1. Craft Beer
  • 4.2. Other Alcoholic Beverages
  • 4.3. Non-Alcoholic Beverages
  • 4.4. Others
• 5. Distribution Channel
  • 5.1. Brewery Tasting Rooms
  • 5.2. Retail Stores
  • 5.3. Online Retailers
  • 5.4. Others

Growlers Market Segmentation By Geography

• 1. North America
  • 1.1. U.S.
  • 1.2. Canada
• 2. Europe
  • 2.1. Germany
  • 2.2. UK
  • 2.3. France
  • 2.4. Spain
  • 2.5. Italy
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. South Korea
  • 3.6. Indonesia
  • 3.7. Malaysia
• 4. Latin America
  • 4.1. Brazil
  • 4.2. Mexico
  • 4.3. Argentina
• 5. Middle East & Africa
  • 5.1. South Africa
  • 5.2. Saudi Arabia
  • 5.3. UAE
  • 5.4. Egypt