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Jute Market 5.9 CAGR Growth Outlook 2025-2033
Jute Market by Product Type (Jute bags, Jute handicrafts, Jute textile, Jute apparel, Jute furnishings, Other jute products), by Application (Residential, Commercial, Industrial), by Distribution Channel (B2B, B2C, Hypermarkets and Supermarkets, Specialty stores, Online, Others), by North America (U.S., Canada), by Europe (UK, Germany, France, Italy, Spain, Russia), by Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, Malaysia), by Latin America (Brazil, Mexico, Argentina), by MEA (UAE, Saudi Arabia, South Africa, Egypt) Forecast 2025-2033
Jute Market 5.9 CAGR Growth Outlook 2025-2033
Key Insights
The size of the Jute Market was valued at USD 2.5 billion in 2023 and is projected to reach USD 3.73 billion by 2032, with an expected CAGR of 5.9% during the forecast period. The international Jute Market includes the manufacturing and exchange of jute fibers, an eco-friendly, biodegradable, and sustainable substance made from the jute plant, commonly utilized in creating burlap, sacks, and environmentally friendly packaging. The market is seeing strong growth because of a rising need for sustainable and biodegradable options to synthetic materials, specifically in packaging and textiles. Key market players such as India Jute Mills Association and Bangladesh Jute Mills Corporation hold significant control over the market due to their large production capacities and widespread distribution networks. Increasing awareness of environmental concerns and governmental efforts to encourage the growth and utilization of jute are also contributing to the expansion of the market. Moreover, the use of jute is expanding into industries such as construction, automotive, and consumer goods, increasing its attractiveness in the market. Despite facing obstacles like price fluctuations and competition from artificial fibers, the market's outlook remains optimistic, thanks to continuing advancements and the demand for eco-friendly materials. This path underscores jute's crucial role in encouraging sustainable practices and its potential for further expansion in global industries.
Jute Market Concentration & Characteristics
The Jute Market exhibits moderate concentration, with a few major players holding a substantial market share. Innovation is a key characteristic, with continuous research and development aimed at improving seed quality and yield. Regulatory frameworks influence the market, including seed certification and quality standards. Product substitutes, such as synthetic fibers, pose competition to jute. Industrial end users dominate the market, while mergers and acquisitions are infrequent.
Jute Market Trends
Rising Adoption of Jute Bags: Growing environmental awareness and the ban on single-use plastics drive the demand for sustainable packaging solutions, leading to increased adoption of jute bags in retail and e-commerce.
Expansion into Non-Traditional Applications: Jute is finding applications in various sectors beyond traditional uses, such as automotive interiors, biocomposites, and construction materials.
Technological Advancements: Innovations in jute processing, such as the use of enzymes and nanotechnology, enhance fiber quality, softness, and dyeability, expanding market opportunities.
Government Support: Government initiatives promote jute cultivation and value-added processing, providing incentives and subsidies to support the industry.
Increased Focus on Sustainability: Environmental concerns and consumer demand for sustainable products drive the adoption of eco-friendly jute products.
Key Region or Country & Segment to Dominate the Market
Dominant Region: Asia Pacific, particularly India and Bangladesh, dominates the Jute Market due to extensive jute cultivation and a strong textile industry.
Dominant Segment: Jute textile, used in the manufacturing of bags, sacks, and other fabrics, holds a significant market share.
Jute Market Product Insights Report Coverage & Deliverables
Jute Market Product Insights Report Coverage:
- Comprehensive analysis of jute market dynamics, including market size, growth, and trends.
- In-depth segmentation of the market based on product type, application, and distribution channel.
- Detailed profiles of major players and their market share.
- Insights into market drivers, challenges, and emerging opportunities.
- A forecast of market growth and future trends.
Jute Market Product Insights Report Deliverables:
- Executive summary
- Market overview
- Market segmentation
- Competitive landscape
- Market forecast
- Recommendations
Jute Market Analysis
Market Size: The Jute Market is valued at $2.5 billion in 2022 and is projected to reach $3.5 billion by 2027, growing at a CAGR of 5.9%.
Market Share: Asia Pacific holds the largest market share, followed by Europe and North America.
Growth: Factors such as increasing demand for eco-friendly packaging, expansion into non-traditional applications, and government support are driving market growth.
Jute Market Regional Insights
North America: U.S. and Canada are key markets, with a growing demand for jute bags and textiles.
Europe: UK, Germany, and France are major consumers of jute, primarily in the packaging and textile industries.
Asia Pacific: India, Bangladesh, and China dominate the market, accounting for over 80% of global jute production.
Latin America: Mexico and Brazil are emerging markets for jute products.
MEA: UAE and Saudi Arabia have a growing demand for jute for packaging and construction materials.
Driving Forces: What's Propelling the Jute Market
- Increasing demand for sustainable packaging solutions
- Expansion into non-traditional applications
- Government support for jute cultivation and value-added processing
- Technological advancements in jute processing
- Rising awareness about environmental concerns
Challenges and Restraints in Jute Market
- Competition from synthetic fibers
- Fluctuations in raw material prices
- Limited availability of high-quality jute fibers
- Lack of infrastructure in some jute-producing regions
- Seasonality of jute production
Emerging Trends in Jute Market
- Development of high-yield and disease-resistant jute varieties
- Adoption of innovative processing technologies to improve fiber quality
- Expansion of jute into new applications, such as biocomposites and automotive interiors
- Growing consumer preference for sustainable and eco-friendly products
- Government initiatives to promote jute cultivation and value-added processing
Market Segmentation: Jute
Product Type
- Jute bags
- Jute handicrafts
- Jute textile
- Jute apparel
- Jute furnishings
- Other jute products
Application
- Residential
- Commercial
- Industrial
Distribution Channel
- B2B
- B2C
- Hypermarkets and Supermarkets
- Specialty stores
- Online
- Others
Jute Industry News
- Indian Jute Mills Association (IJMA) Signs MoU with Jute Corporation of India (JCI) to Promote Jute Wool and Jute Products
- Government of India Announces Incentives for Jute Sector to Boost Cultivation and Value-Addition
- Global Jute Production Forecast to Increase in 2023-24, Driven by Growing Demand for Sustainable Packaging
Leading Players in the Jute Market
Jute Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 5.9% from 2019-2033 |
| Segmentation |
|
Table Of Content
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Environmental concern for synthetic material
- 3.2.2 Government regulation
- 3.3. Market Restrains
- 3.3.1 Competition from synthetic material
- 3.3.2 Fluctuating prices
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Jute Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Jute bags
- 5.1.2. Jute handicrafts
- 5.1.3. Jute textile
- 5.1.4. Jute apparel
- 5.1.5. Jute furnishings
- 5.1.6. Other jute products
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Residential
- 5.2.2. Commercial
- 5.2.3. Industrial
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. B2B
- 5.3.2. B2C
- 5.3.3. Hypermarkets and Supermarkets
- 5.3.4. Specialty stores
- 5.3.5. Online
- 5.3.6. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Latin America
- 5.4.5. MEA
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. North America Jute Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Jute bags
- 6.1.2. Jute handicrafts
- 6.1.3. Jute textile
- 6.1.4. Jute apparel
- 6.1.5. Jute furnishings
- 6.1.6. Other jute products
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Residential
- 6.2.2. Commercial
- 6.2.3. Industrial
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. B2B
- 6.3.2. B2C
- 6.3.3. Hypermarkets and Supermarkets
- 6.3.4. Specialty stores
- 6.3.5. Online
- 6.3.6. Others
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Europe Jute Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Jute bags
- 7.1.2. Jute handicrafts
- 7.1.3. Jute textile
- 7.1.4. Jute apparel
- 7.1.5. Jute furnishings
- 7.1.6. Other jute products
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Residential
- 7.2.2. Commercial
- 7.2.3. Industrial
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. B2B
- 7.3.2. B2C
- 7.3.3. Hypermarkets and Supermarkets
- 7.3.4. Specialty stores
- 7.3.5. Online
- 7.3.6. Others
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Asia Pacific Jute Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Jute bags
- 8.1.2. Jute handicrafts
- 8.1.3. Jute textile
- 8.1.4. Jute apparel
- 8.1.5. Jute furnishings
- 8.1.6. Other jute products
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Residential
- 8.2.2. Commercial
- 8.2.3. Industrial
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. B2B
- 8.3.2. B2C
- 8.3.3. Hypermarkets and Supermarkets
- 8.3.4. Specialty stores
- 8.3.5. Online
- 8.3.6. Others
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Latin America Jute Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Jute bags
- 9.1.2. Jute handicrafts
- 9.1.3. Jute textile
- 9.1.4. Jute apparel
- 9.1.5. Jute furnishings
- 9.1.6. Other jute products
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Residential
- 9.2.2. Commercial
- 9.2.3. Industrial
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. B2B
- 9.3.2. B2C
- 9.3.3. Hypermarkets and Supermarkets
- 9.3.4. Specialty stores
- 9.3.5. Online
- 9.3.6. Others
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. MEA Jute Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Jute bags
- 10.1.2. Jute handicrafts
- 10.1.3. Jute textile
- 10.1.4. Jute apparel
- 10.1.5. Jute furnishings
- 10.1.6. Other jute products
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. Residential
- 10.2.2. Commercial
- 10.2.3. Industrial
- 10.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.3.1. B2B
- 10.3.2. B2C
- 10.3.3. Hypermarkets and Supermarkets
- 10.3.4. Specialty stores
- 10.3.5. Online
- 10.3.6. Others
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Premchand Jute Industries
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Gloster Limited
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Aarbur
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Bangalore Fort Farms
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Cheviot
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Ludlow Jute & Specialities
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Hitaishi-KK
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Howrah Mills Co. Ltd.
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 AI Champdany Industries
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Budge Budge Company
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Shree Jee International India
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Premchand Jute Industries
List of Figures
- Figure 1: Global Jute Market Revenue Breakdown (billion, %) by Region 2024 & 2032
- Figure 2: North America Jute Market Revenue (billion), by Product Type 2024 & 2032
- Figure 3: North America Jute Market Revenue Share (%), by Product Type 2024 & 2032
- Figure 4: North America Jute Market Revenue (billion), by Application 2024 & 2032
- Figure 5: North America Jute Market Revenue Share (%), by Application 2024 & 2032
- Figure 6: North America Jute Market Revenue (billion), by Distribution Channel 2024 & 2032
- Figure 7: North America Jute Market Revenue Share (%), by Distribution Channel 2024 & 2032
- Figure 8: North America Jute Market Revenue (billion), by Country 2024 & 2032
- Figure 9: North America Jute Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: Europe Jute Market Revenue (billion), by Product Type 2024 & 2032
- Figure 11: Europe Jute Market Revenue Share (%), by Product Type 2024 & 2032
- Figure 12: Europe Jute Market Revenue (billion), by Application 2024 & 2032
- Figure 13: Europe Jute Market Revenue Share (%), by Application 2024 & 2032
- Figure 14: Europe Jute Market Revenue (billion), by Distribution Channel 2024 & 2032
- Figure 15: Europe Jute Market Revenue Share (%), by Distribution Channel 2024 & 2032
- Figure 16: Europe Jute Market Revenue (billion), by Country 2024 & 2032
- Figure 17: Europe Jute Market Revenue Share (%), by Country 2024 & 2032
- Figure 18: Asia Pacific Jute Market Revenue (billion), by Product Type 2024 & 2032
- Figure 19: Asia Pacific Jute Market Revenue Share (%), by Product Type 2024 & 2032
- Figure 20: Asia Pacific Jute Market Revenue (billion), by Application 2024 & 2032
- Figure 21: Asia Pacific Jute Market Revenue Share (%), by Application 2024 & 2032
- Figure 22: Asia Pacific Jute Market Revenue (billion), by Distribution Channel 2024 & 2032
- Figure 23: Asia Pacific Jute Market Revenue Share (%), by Distribution Channel 2024 & 2032
- Figure 24: Asia Pacific Jute Market Revenue (billion), by Country 2024 & 2032
- Figure 25: Asia Pacific Jute Market Revenue Share (%), by Country 2024 & 2032
- Figure 26: Latin America Jute Market Revenue (billion), by Product Type 2024 & 2032
- Figure 27: Latin America Jute Market Revenue Share (%), by Product Type 2024 & 2032
- Figure 28: Latin America Jute Market Revenue (billion), by Application 2024 & 2032
- Figure 29: Latin America Jute Market Revenue Share (%), by Application 2024 & 2032
- Figure 30: Latin America Jute Market Revenue (billion), by Distribution Channel 2024 & 2032
- Figure 31: Latin America Jute Market Revenue Share (%), by Distribution Channel 2024 & 2032
- Figure 32: Latin America Jute Market Revenue (billion), by Country 2024 & 2032
- Figure 33: Latin America Jute Market Revenue Share (%), by Country 2024 & 2032
- Figure 34: MEA Jute Market Revenue (billion), by Product Type 2024 & 2032
- Figure 35: MEA Jute Market Revenue Share (%), by Product Type 2024 & 2032
- Figure 36: MEA Jute Market Revenue (billion), by Application 2024 & 2032
- Figure 37: MEA Jute Market Revenue Share (%), by Application 2024 & 2032
- Figure 38: MEA Jute Market Revenue (billion), by Distribution Channel 2024 & 2032
- Figure 39: MEA Jute Market Revenue Share (%), by Distribution Channel 2024 & 2032
- Figure 40: MEA Jute Market Revenue (billion), by Country 2024 & 2032
- Figure 41: MEA Jute Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Jute Market Revenue billion Forecast, by Region 2019 & 2032
- Table 2: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 3: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 4: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 5: Global Jute Market Revenue billion Forecast, by Region 2019 & 2032
- Table 6: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 7: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 8: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 9: Global Jute Market Revenue billion Forecast, by Country 2019 & 2032
- Table 10: U.S. Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 11: Canada Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 12: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 13: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 14: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 15: Global Jute Market Revenue billion Forecast, by Country 2019 & 2032
- Table 16: UK Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 17: Germany Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 18: France Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 19: Italy Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 20: Spain Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 21: Russia Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 22: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 23: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 24: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 25: Global Jute Market Revenue billion Forecast, by Country 2019 & 2032
- Table 26: China Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 27: India Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 28: Japan Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 29: South Korea Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 30: Indonesia Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 31: Australia Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 32: Malaysia Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 33: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 34: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 35: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 36: Global Jute Market Revenue billion Forecast, by Country 2019 & 2032
- Table 37: Brazil Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 38: Mexico Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 39: Argentina Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 40: Global Jute Market Revenue billion Forecast, by Product Type 2019 & 2032
- Table 41: Global Jute Market Revenue billion Forecast, by Application 2019 & 2032
- Table 42: Global Jute Market Revenue billion Forecast, by Distribution Channel 2019 & 2032
- Table 43: Global Jute Market Revenue billion Forecast, by Country 2019 & 2032
- Table 44: UAE Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 45: Saudi Arabia Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 46: South Africa Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
- Table 47: Egypt Jute Market Revenue (billion) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database
STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.
Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.
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