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Men’s Toiletries Market by Product Type (Bath and shower products, Toothpaste/toothbrush/dental floss, Skincare products, Antiperspirant, Shaving kit, Haircare products, Others), by Price Category (High/Premium, Mid, Low), by Age Group (Below 24 Yrs, 25 Yrs- 35 Yrs, 36 Yrs-45 Yrs, Above 45 Yrs), by Distribution Channel (Offline, Online), by North America (U.S., Canada, Rest of North America), by Europe (UK, Germany, France, Italy, Spain, Rest of Europe), by Asia Pacific (China, Japan, India, South Korea, Australia, Malaysia, Indonesia, Rest of Asia Pacific), by Latin America (Brazil, Mexico, Rest of Latin America), by MEA (Saudi Arabia, UAE, South Africa, Rest of MEA) Forecast 2025-2033
The size of the Men’s Toiletries Market was valued at USD 27.9 Billion in 2023 and is projected to reach USD 41.13 Billion by 2032, with an expected CAGR of 5.7% during the forecast period.The men's toiletries market comprises a wide range of personal care products, such as deodorants, shaving products, skincare, and hair care. Men's changing perception of masculinity and increasing awareness of grooming have considerably boosted demand. Other important drivers in this segment include urbanization, growing disposable incomes, and the effects of social media and celebrity endorsers. Also, the trends of gender-neutral products and organic products further diversify the market, capturing an even bigger audience. E-commerce platforms helped in increasing product availability and visibility. While growing, the market remains bound by price sensitivity and competition from unisex or gender-neutral labels. Leaders such as Gillette, Old Spice, and Dove Men+Care further introduce new formulation technologies and eco-sustainable packaging. Growth in this space will continue because men increasingly give priority to their care and hygiene routines.
The Men's Toiletries Market is moderately concentrated, with leading players such as Procter & Gamble, Unilever, Beiersdorf AG, and L'Oréal capturing a significant market share. Innovation is a key characteristic of this market, with new products and formulations constantly being introduced to cater to evolving consumer preferences. Regulations aimed at product safety and ingredient standards play a significant role in the industry. End-user concentration is relatively low, with products targeting a wide range of men across various age groups and demographics.
The Men's Toiletries Market is witnessing several notable trends:
Region/Country: North America and Europe dominate the Men's Toiletries Market, driven by mature grooming markets and high consumer spending.
Segment:
The Men's Toiletries Market is projected to maintain its strong growth trajectory, reaching $37.8 billion by 2027. Rising disposable income, increasing awareness about male grooming, and the launch of innovative products are fueling market expansion.
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.7% from 2019-2033 |
Segmentation |
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Note* : In applicable scenarios
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