North America Household Cleaning Tools & Supplies Market Unlocking Growth Potential: Analysis and Forecasts 2025-2033

Key Insights

The size of the North America Household Cleaning Tools & Supplies Market was valued at USD 11.06 Billion in 2023 and is projected to reach USD 15.67 Billion by 2032, with an expected CAGR of 5.1% during the forecast period. The North America market for household cleaning tools and supplies is evolving at a steady pace because of the inclination of consumers at growing levels towards cleanliness, hygiene, and health. This market comprises all forms of cleaning tools and equipment, including cleaning cloths, sponges, brushes, mops, brooms, vacuum cleaners, and cleaning agents. Consumers are being choosy regarding their cleaning chemicals as they are moving toward green, non-toxic options due to growing awareness of environmental sustainability and the adverse effects that harsh chemicals tend to have on human health.

North America Household Cleaning Tools & Supplies Market Concentration & Characteristics

The North America Household Cleaning Tools & Supplies Market is highly concentrated with a few major players accounting for a significant share of the market. The leading players are investing heavily in innovation and new product development to gain market share. The market is characterized by intense competition, with players focusing on product differentiation, pricing strategies, and marketing campaigns to attract customers.

North America Household Cleaning Tools & Supplies Market Trends

The North America Household Cleaning Tools & Supplies Market is witnessing several key trends, including the rising demand for smart cleaning tools, the increasing adoption of eco-friendly cleaning solutions, and the growing popularity of online shopping. Consumers are increasingly looking for cleaning tools that are convenient, efficient, and easy to use. Smart cleaning tools, such as robotic vacuums and self-cleaning mops, are gaining popularity due to their ability to automate cleaning tasks. Eco-friendly cleaning solutions are also gaining popularity as consumers become more aware of the environmental impact of traditional cleaning products. Online shopping is becoming increasingly popular for cleaning tools and supplies as consumers seek convenience and a wider selection of products.

Key Region or Country & Segment to Dominate the Market

The United States is the largest market for household cleaning tools and supplies in North America, accounting for a majority of the market share. The country has a large population and a high level of disposable income, which drives demand for cleaning products. The long handle cleaning tools segment is expected to dominate the market over the forecast period due to the increasing popularity of ergonomic and easy-to-use cleaning tools.

North America Household Cleaning Tools & Supplies Market Product Insights Report Coverage & Deliverables

The report provides a comprehensive analysis of the North America Household Cleaning Tools & Supplies Market. It includes detailed market segmentation, market size and share, growth drivers, challenges, and restraints. The report also provides a competitive landscape and profiles of leading players. The deliverables include a research report, data sheets, and a presentation.

North America Household Cleaning Tools & Supplies Market Analysis

The North America Household Cleaning Tools & Supplies Market is expected to grow at a CAGR of 5.1% from 2022 to 2032. The market is driven by the increasing awareness of hygiene and cleanliness, growing disposable income, and rising demand for eco-friendly cleaning solutions. The market is expected to be challenged by the availability of substitutes and the increasing cost of raw materials.

North America Household Cleaning Tools & Supplies Market Regional Insights

• United States: The United States is the largest market for household cleaning tools and supplies in North America, accounting for a majority of the market share. The country has a large population and a high level of disposable income, which drives demand for cleaning products.
• Canada: Canada is the second largest market for household cleaning tools and supplies in North America. The country has a growing population and a strong economy, which is driving demand for cleaning products.
• Mexico: Mexico is the third largest market for household cleaning tools and supplies in North America. The country has a large population and a growing economy, which is driving demand for cleaning products.

Driving Forces: What's Propelling the North America Household Cleaning Tools & Supplies Market

• Increasing awareness of hygiene and cleanliness
• Growing disposable income
• Rising demand for eco-friendly cleaning solutions
• Technological advancements

Challenges and Restraints in North America Household Cleaning Tools & Supplies Market

• Availability of substitutes
• Increasing cost of raw materials

Emerging Trends in North America Household Cleaning Tools & Supplies Market

• Rising demand for smart cleaning tools
• Increasing adoption of eco-friendly cleaning solutions
• Growing popularity of online shopping

North America Household Cleaning Tools & Supplies Industry News

• In May 2024, CRAFTSMAN brand announced the launch of new products to its V20 cordless battery system, giving users the power, range, and reliability to do it all on one battery platform. The latest CRAFTSMAN V20 lineup included a belt sander, cut-off tool, power file, mosquito repellent, 2-in-1 scrubber kit, and 12-In chainsaw kit. The company’s V20 Cordless 2-in-1 Scrubber Kit capable of switching from handheld, for close-in work, to a 60.5-In. telescoping pole for hard-to-reach spaces.
• In March 2024, Karcher unveiled the launch of new pressure washers for use around the home and garden with the introduction of the new K 2 Horizontal, K 2 Premium Horizontal, and K 3 Horizontal. The new models have a horizontal construction and deliver the high quality associated with Karcher in a compact size, while their premium components deliver dependable and powerful cleaning results around the home and garden.
• In June 2023, Procter & Gamble (P&G) invested over USD 100 million in setting up a new manufacturing facility in Singapore. This substantial investment represented P&G’s strategic vision to harness Singapore’s position as a global epicenter for trade, technology, and talent.

Leading Players in the North America Household Cleaning Tools & Supplies Market

• 3M (Scotch Brite)
• Carlisle Companies Inc
• Carolina Mop Company
• Church & Dwight Co., Inc.
• CRAFTSMAN
• Freudenberg Home and Cleaning Solutions
• Karcher North America, Inc.
• Kimberly-Clark
• Newell Brands Inc. (Quickie)
• O’Dell Corp.
• Procter & Gamble (Swiffer)
• Premier Mop & Broom
• The Clorox Company
• The Libman Company
• Unger Enterprises, LLC

North America Household Cleaning Tools & Supplies Market Segmentation

• 1. Product
  • 1.1. Long Handle cleaning tools
  • 1.2. Handheld Cleaning Solutions
  • 1.3. Cleaning Gloves
  • 1.4. Microfiber products
  • 1.5. Cleaning Systems
  • 1.6. Outdoor Cleaning Tools
  • 1.7. Multi-Function Cleaning Tools
  • 1.8. Professional Cleaning Tools
  • 1.9. Electric/Battery Powered Cleaning Tools and Accessories
  • 1.10. Others
• 2. Application
  • 2.1. Basement
  • 2.2. Bathroom
  • 2.3. Bedroom
  • 2.4. Garage
  • 2.5. Kitchen
  • 2.6. Laundry Room
  • 2.7. Living room
  • 2.8. Toilet
  • 2.9. Others
• 3. End User
  • 3.1. DIY/Homeowners
  • 3.2. Cleaning Professionals
• 4. Distribution Channel
  • 4.1. Online
    • 4.1.1. E-commerce Websites
    • 4.1.2. Company Owned Websites
  • 4.2. Offline
    • 4.2.1. Home Centers
    • 4.2.2. Hypermarkets/Supermarkets
    • 4.2.3. Big Box Retailers
    • 4.2.4. Club Channel
    • 4.2.5. Others

North America Household Cleaning Tools & Supplies Market Segmentation By Geography

• 1. U.S.
• 2. Canada
• 3. Mexico