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Oil & Gas Armored Cable Market 8.1 CAGR Growth Outlook 2025-2033
Oil & Gas Armored Cable Market by Armor Type (Interlocked, Continuously Corrugated Welded), by Core Type (Single Core, Multi Core), by North America (U.S., Canada, Mexico), by Europe (UK, France, Netherlands, Italy, Spain, Germany, Russia), by Asia Pacific (China, India, Japan, South Korea, Australia), by Middle East & Africa (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Egypt), by Latin America (Brazil, Argentina, Peru) Forecast 2025-2033
Oil & Gas Armored Cable Market 8.1 CAGR Growth Outlook 2025-2033
The size of the Oil & Gas Armored Cable Market was valued at USD XX Billion in 2023 and is projected to reach USD XX Billion by 2032, with an expected CAGR of 8.1% during the forecast period.The oil & gas armored cable market is witnessing substantial growth, driven by the increasing complexity of upstream, midstream, and downstream operations. Armored cables are designed to withstand harsh environments and are used extensively in oil rigs, refineries, and offshore platforms to ensure safe and reliable power and communication.The demand for armored cables is fueled by rising exploration and production (E&P) activities, especially in deepwater and ultra-deepwater locations. Additionally, advancements in oilfield automation and the adoption of digital technologies have increased the need for durable and high-capacity cables. Countries in the Middle East, the United States, and Russia are leading contributors to market growth due to their extensive oil and gas reserves.Challenges such as fluctuating oil prices and stringent safety regulations are driving manufacturers to innovate and develop cables with improved fire resistance, corrosion protection, and thermal stability. Moreover, the growing focus on sustainable operations has led to the development of recyclable armored cables.The oil & gas armored cable market is set to grow further as energy companies continue to invest in new technologies and expand their infrastructure to meet global energy demands.
Oil & Gas Armored Cable Market Concentration & Characteristics
The Oil & Gas Armored Cable Market is concentrated among a few large players, with the top five companies accounting for over 50% of the market share. The market is characterized by high levels of innovation, as companies compete to develop new and improved products. Regulations play a significant role in the market, as they govern the safety and quality of armored cables. There are also a number of product substitutes available, including bare copper cables and fiber optic cables. The end user market is concentrated in the oil and gas industry, with a small number of large companies accounting for the majority of demand. There is a high level of M&A activity in the market, as companies seek to expand their product portfolios and geographic reach.
Oil & Gas Armored Cable Market Trends
One of the key trends in the Oil & Gas Armored Cable Market is the increasing use of fiber optic cables. Fiber optic cables are lighter and more flexible than traditional copper cables, and they can transmit data at much higher speeds. This makes them ideal for use in applications where high-speed data transmission is required, such as in oil and gas exploration and production.
Another key trend in the market is the development of new and improved materials for armored cables. These materials are designed to provide increased strength, durability, and corrosion resistance. This is important for cables that are used in harsh environments, such as in offshore oil and gas production.
Key Region or Country & Segment to Dominate the Market
The Asia Pacific region is expected to be the largest market for Oil & Gas Armored Cable over the next five years. This is due to the increasing demand for oil and gas in the region, as well as the growing number of offshore oil and gas projects.
The Interlocked segment is expected to be the largest segment of the market over the next five years. This is due to the fact that Interlocked cables are more durable and resistant to damage than other types of armored cables.
Oil & Gas Armored Cable Market Product Insights Report Coverage & Deliverables
The Oil & Gas Armored Cable Market Product Insights Report Coverage & Deliverables includes:
- Market size, market share, and growth rate
- Market trends and drivers
- Competitive landscape
- Product analysis
- End user analysis
- Regional analysis
- Key company profiles
Oil & Gas Armored Cable Market Analysis
The Oil & Gas Armored Cable Market is expected to grow at a CAGR of 8.1% over the next five years. This growth is being driven by the increasing demand for oil and gas, as well as the need for safe and reliable cables to transmit power and data in harsh environments.
The top five companies in the market are ABB, Belden, General Cables, Havells, and Hallukabel. These companies account for over 50% of the market share. The market is characterized by high levels of innovation, as companies compete to develop new and improved products.
Oil & Gas Armored Cable Market Regional Insights
The Asia Pacific region is expected to be the largest market for Oil & Gas Armored Cable over the next five years. This is due to the increasing demand for oil and gas in the region, as well as the growing number of offshore oil and gas projects.
North America and Europe are also expected to be major markets for Oil & Gas Armored Cable over the next five years. These regions are home to a large number of oil and gas companies, as well as a number of offshore oil and gas projects.
Driving Forces: What's Propelling the Oil & Gas Armored Cable Market
The Oil & Gas Armored Cable Market is being driven by a number of factors, including:
- Increasing demand for oil and gas
- Need for safe and reliable cables in harsh environments
- Government regulations
- Technological advancements
Challenges and Restraints in Oil & Gas Armored Cable Market
The Oil & Gas Armored Cable Market faces a number of challenges and restraints, including:
- High cost of armored cables
- Availability of substitutes
- Environmental regulations
Emerging Trends in Oil & Gas Armored Cable Market
A number of emerging trends are shaping the Oil & Gas Armored Cable Market, including:
- Use of fiber optic cables
- Development of new materials
- Increasing use of offshore oil and gas projects
Oil & Gas Armored Cable Industry News
In September 2021, Nexans reached a notable achievement with the acquisition of Centelsa, a prominent cable manufacturer in Latin America. This strategic decision represented a significant advancement in Nexans' goal to strengthen its role as a committed player in electrification and to expand its footprint in the Latin American market.
In October 2022, NKT A/S commenced operations at a newly inaugurated high-voltage cable production tower in Europe. The company is set to produce high-voltage cables in this state-of-the-art facility, aiming for business growth through substantial investments in the high-voltage cable sector.
Leading Players in the Oil & Gas Armored Cable Market
The leading players in the Oil & Gas Armored Cable Market include:
- ABB
- Belden
- General Cables
- Havells
- Hallukabel
- Leoni Cables
- Nexans
- NKT A/S
- Omni Cables
- Prysmian S.P.A
- Polycab
- Riyadh Cables
- RR Kabel
- Sumitomo Electric Industries, Ltd.
Oil & Gas Armored Cable Market Segmentation
- 1. Armor Type
- 1.1. Interlocked
- 1.2. Continuously Corrugated Welded
- 2. Core Type
- 2.1. Single Core
- 2.2. Multi Core
Oil & Gas Armored Cable Market Segmentation By Geography
- 1. North America
- 1.1. U.S.
- 1.2. Canada
- 1.3. Mexico
- 2. Europe
- 2.1. UK
- 2.2. France
- 2.3. Netherlands
- 2.4. Italy
- 2.5. Spain
- 2.6. Germany
- 2.7. Russia
- 3. Asia Pacific
- 3.1. China
- 3.2. India
- 3.3. Japan
- 3.4. South Korea
- 3.5. Australia
- 4. Middle East & Africa
- 4.1. Saudi Arabia
- 4.2. UAE
- 4.3. Qatar
- 4.4. Kuwait
- 4.5. South Africa
- 4.6. Egypt
- 5. Latin America
- 5.1. Brazil
- 5.2. Argentina
- 5.3. Peru
Oil & Gas Armored Cable Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 8.1% from 2019-2033 |
| Segmentation |
|
Table Of Content
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Expansion of renewable energy
- 3.2.2 Growing oil & gas sector
- 3.2.3 Increasing investments in infrastructure
- 3.3. Market Restrains
- 3.3.1. Stringent safety regulations
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Armor Type
- 5.1.1. Interlocked
- 5.1.2. Continuously Corrugated Welded
- 5.2. Market Analysis, Insights and Forecast - by Core Type
- 5.2.1. Single Core
- 5.2.2. Multi Core
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Middle East & Africa
- 5.3.5. Latin America
- 5.1. Market Analysis, Insights and Forecast - by Armor Type
- 6. North America Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Armor Type
- 6.1.1. Interlocked
- 6.1.2. Continuously Corrugated Welded
- 6.2. Market Analysis, Insights and Forecast - by Core Type
- 6.2.1. Single Core
- 6.2.2. Multi Core
- 6.1. Market Analysis, Insights and Forecast - by Armor Type
- 7. Europe Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Armor Type
- 7.1.1. Interlocked
- 7.1.2. Continuously Corrugated Welded
- 7.2. Market Analysis, Insights and Forecast - by Core Type
- 7.2.1. Single Core
- 7.2.2. Multi Core
- 7.1. Market Analysis, Insights and Forecast - by Armor Type
- 8. Asia Pacific Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Armor Type
- 8.1.1. Interlocked
- 8.1.2. Continuously Corrugated Welded
- 8.2. Market Analysis, Insights and Forecast - by Core Type
- 8.2.1. Single Core
- 8.2.2. Multi Core
- 8.1. Market Analysis, Insights and Forecast - by Armor Type
- 9. Middle East & Africa Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Armor Type
- 9.1.1. Interlocked
- 9.1.2. Continuously Corrugated Welded
- 9.2. Market Analysis, Insights and Forecast - by Core Type
- 9.2.1. Single Core
- 9.2.2. Multi Core
- 9.1. Market Analysis, Insights and Forecast - by Armor Type
- 10. Latin America Oil & Gas Armored Cable Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Armor Type
- 10.1.1. Interlocked
- 10.1.2. Continuously Corrugated Welded
- 10.2. Market Analysis, Insights and Forecast - by Core Type
- 10.2.1. Single Core
- 10.2.2. Multi Core
- 10.1. Market Analysis, Insights and Forecast - by Armor Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 ABB
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Belden
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 General Cables
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Havells
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Hallukabel
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Leoni Cables
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Nexans
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 NKT A/S
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Omni Cables
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Prysmian S.P.A
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Polycab
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Riyadh Cables
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 RR Kabel
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Sumitomo Electric Industries Ltd.
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.1 ABB
List of Figures
- Figure 1: Global Oil & Gas Armored Cable Market Revenue Breakdown (Billion, %) by Region 2024 & 2032
- Figure 2: North America Oil & Gas Armored Cable Market Revenue (Billion), by Armor Type 2024 & 2032
- Figure 3: North America Oil & Gas Armored Cable Market Revenue Share (%), by Armor Type 2024 & 2032
- Figure 4: North America Oil & Gas Armored Cable Market Revenue (Billion), by Core Type 2024 & 2032
- Figure 5: North America Oil & Gas Armored Cable Market Revenue Share (%), by Core Type 2024 & 2032
- Figure 6: North America Oil & Gas Armored Cable Market Revenue (Billion), by Country 2024 & 2032
- Figure 7: North America Oil & Gas Armored Cable Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Europe Oil & Gas Armored Cable Market Revenue (Billion), by Armor Type 2024 & 2032
- Figure 9: Europe Oil & Gas Armored Cable Market Revenue Share (%), by Armor Type 2024 & 2032
- Figure 10: Europe Oil & Gas Armored Cable Market Revenue (Billion), by Core Type 2024 & 2032
- Figure 11: Europe Oil & Gas Armored Cable Market Revenue Share (%), by Core Type 2024 & 2032
- Figure 12: Europe Oil & Gas Armored Cable Market Revenue (Billion), by Country 2024 & 2032
- Figure 13: Europe Oil & Gas Armored Cable Market Revenue Share (%), by Country 2024 & 2032
- Figure 14: Asia Pacific Oil & Gas Armored Cable Market Revenue (Billion), by Armor Type 2024 & 2032
- Figure 15: Asia Pacific Oil & Gas Armored Cable Market Revenue Share (%), by Armor Type 2024 & 2032
- Figure 16: Asia Pacific Oil & Gas Armored Cable Market Revenue (Billion), by Core Type 2024 & 2032
- Figure 17: Asia Pacific Oil & Gas Armored Cable Market Revenue Share (%), by Core Type 2024 & 2032
- Figure 18: Asia Pacific Oil & Gas Armored Cable Market Revenue (Billion), by Country 2024 & 2032
- Figure 19: Asia Pacific Oil & Gas Armored Cable Market Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Oil & Gas Armored Cable Market Revenue (Billion), by Armor Type 2024 & 2032
- Figure 21: Middle East & Africa Oil & Gas Armored Cable Market Revenue Share (%), by Armor Type 2024 & 2032
- Figure 22: Middle East & Africa Oil & Gas Armored Cable Market Revenue (Billion), by Core Type 2024 & 2032
- Figure 23: Middle East & Africa Oil & Gas Armored Cable Market Revenue Share (%), by Core Type 2024 & 2032
- Figure 24: Middle East & Africa Oil & Gas Armored Cable Market Revenue (Billion), by Country 2024 & 2032
- Figure 25: Middle East & Africa Oil & Gas Armored Cable Market Revenue Share (%), by Country 2024 & 2032
- Figure 26: Latin America Oil & Gas Armored Cable Market Revenue (Billion), by Armor Type 2024 & 2032
- Figure 27: Latin America Oil & Gas Armored Cable Market Revenue Share (%), by Armor Type 2024 & 2032
- Figure 28: Latin America Oil & Gas Armored Cable Market Revenue (Billion), by Core Type 2024 & 2032
- Figure 29: Latin America Oil & Gas Armored Cable Market Revenue Share (%), by Core Type 2024 & 2032
- Figure 30: Latin America Oil & Gas Armored Cable Market Revenue (Billion), by Country 2024 & 2032
- Figure 31: Latin America Oil & Gas Armored Cable Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 2: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 3: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 4: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 5: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 6: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 7: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 8: U.S. Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 9: Canada Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 10: Mexico Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 11: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 12: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 13: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 14: UK Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 15: France Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 16: Netherlands Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 17: Italy Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 18: Spain Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 19: Germany Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 20: Russia Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 21: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 22: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 23: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 24: China Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 25: India Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 26: Japan Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 27: South Korea Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 28: Australia Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 29: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 30: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 31: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 32: Saudi Arabia Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 33: UAE Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 34: Qatar Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 35: Kuwait Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 36: South Africa Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 37: Egypt Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 38: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Armor Type 2019 & 2032
- Table 39: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Core Type 2019 & 2032
- Table 40: Global Oil & Gas Armored Cable Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 41: Brazil Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 42: Argentina Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 43: Peru Oil & Gas Armored Cable Market Revenue (Billion) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database
STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.
Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.
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