Pet Herbal Supplements Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities

Key Insights

The size of the Pet Herbal Supplements Market was valued at USD 935.5 Million in 2023 and is projected to reach USD 1881.83 Million by 2032, with an expected CAGR of 10.5% during the forecast period. The market for pet herbal supplements caters to the increasing need for plant-based products intended to enhance the health and wellness of pets. This market offers a range of herbal supplements like ones for joint health, digestion, anxiety relief, skin issues, and immune support. As pet owners search more for non-traditional remedies, the popularity of herbal supplements is growing because of their believed safety, efficacy, and minimal side effects. Major players in the industry consist of businesses providing a variety of products derived from herbs such as turmeric, chamomile, valerian, and ginger, all renowned for their healing attributes. Factors like the increase in pet ownership, rising awareness of pet health, and the preference for natural wellness solutions are driving the growth of this market. Moreover, the market expansion is being driven by the increasing focus on preventive health measures and the growing availability of these products through e-commerce platforms. Consumers' increasing preference for natural and preventive care options for their pets is anticipated to drive the growth of the Pet Herbal Supplements Market.

Pet Herbal Supplements Market Concentration & Characteristics

The market is moderately concentrated with a presence of large established players and numerous emerging companies. Innovation plays a crucial role, with manufacturers continuously developing new products and formulations to cater to specific pet health needs. Regulations regarding ingredient safety and labeling impact product development, while product substitutes such as synthetic supplements and home remedies pose competition. End-user concentration is high, with pet owners accounting for a majority of purchases. Merger and acquisition activities are prevalent, as larger companies seek to expand their product offerings and market share.

Pet Herbal Supplements Market Trends

Pet owners are increasingly seeking herbal supplements that provide holistic health benefits for their furry companions. Multivitamins and minerals remain popular for overall well-being, while omega-3 fatty acids are sought after for skin and coat health. Probiotics and prebiotics support digestive balance, and CBD has shown promising results in managing pain and anxiety. The growing popularity of natural and organic supplements reflects the trend towards healthier pet lifestyles. Digestive support, immunity enhancement, and skin and joint health are key application areas. Online distribution channels offer convenience and a wide product selection, gaining traction among pet owners.

Key Region or Country & Segment to Dominate the Market

North America and Europe dominate the Pet Herbal Supplements Market, driven by high pet ownership rates and advanced healthcare systems. China and India are emerging markets with significant growth potential due to increasing pet adoption and growing disposable income.

Within segments, multivitamins and minerals hold the largest market share, followed by omega-3 fatty acids and probiotics and prebiotics. Dogs are the most common pet type using herbal supplements, followed by cats. Gummies and chewable supplements are gaining popularity due to their ease of administration, while offline distribution channels remain dominant.

Pet Herbal Supplements Market Product Insights Report Coverage & Deliverables

The report provides an in-depth analysis of the Pet Herbal Supplements Market, including:

• Market size estimations and projections
• Segmentation by product type, application, pet type, dosage form, and distribution channel
• Assessment of market share held by key players
• Insights into regional and country-specific market dynamics
• Identification of major industry trends and growth drivers
• Examination of potential challenges and opportunities within the market
• Competitive market analysis and SWOT analysis of market players
• Comprehensive profiles of leading market participants
• Detailed analysis of product launches, collaborations, and strategic initiatives
• Identification of niche segments with high growth potential

Pet Herbal Supplements Market Analysis

The market size is estimated to reach 2.1 Billion by 2027, growing at a CAGR of 10.5%. Multivitamins and minerals account for the largest market share, followed by omega-3 fatty acids and probiotics and prebiotics. Dogs are the most common pet type using herbal supplements, followed by cats. Offline distribution channels dominate the market, although online sales are growing.

Pet Herbal Supplements Market Regional Insights

• North America: U.S., Canada
• Europe: Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe
• Asia Pacific: China, Japan, India, Australia, South Korea, Rest of Asia Pacific
• Latin America: Brazil, Mexico, Rest of Latin America
• Middle East and Africa: South Africa, Saudi Arabia, UAE, Rest of Middle East and Africa

Driving Forces: What's Propelling Pet Herbal Supplements Market

• Rising pet ownership
• Growing awareness of pet health
• Demand for natural pet care products
• Government initiatives
• Technological advancements

Challenges and Restraints in Pet Herbal Supplements Market

• Scrutiny over the safety and effectiveness of herbal supplements for pets
• Intense competition from synthetic supplements marketed for pets
• Incidents of product recalls, leading to consumer concerns
• Strict regulatory requirements and compliance challenges
• Varying acceptance and adoption rates across different regions
• Limited awareness and education about the benefits of herbal supplements for pets

Emerging Trends Pet Herbal Supplements Market

• Personalized pet supplements
• Plant-based supplements
• Supplements for pet anxiety and stress
• Supplements for senior pets

Market Segmentation: Pet Herbal Supplements

• Product Type:
  • Multivitamins & minerals
  • Omega-3 fatty acids
  • Probiotics & prebiotics
  • Proteins & peptides
  • CBD
  • Antioxidants
  • Other product types
• Application:
  • Digestive support
  • Immunity support
  • Skin & coat
  • Joint health support
  • Kidney health
  • Liver health
  • Calming & anxiety supplements
  • Respiratory health
  • Other applications
• Pet Type:
  • Dogs
  • Cats
  • Horses
  • Other pets
• Dosage Form:
  • Gummies & chewable
  • Tablets & capsules
  • Powders
  • Liquids
  • Other dosage forms
• Distribution Channel:
  • Offline
    • Veterinary pharmacies
    • Pet specialty stores
    • Retail stores
  • Online

Pet Herbal Supplements Industry News

In December 2023, EverRoot, a brand powered by Purina, collaborated with world-class athlete, fitness and wellness advocate, and LailaAliLifestyle.com Brand CEO, Laila Ali, to launch EverRoot Dog Supplements Soft Chews, enhancing brand visibility and credibility.

Leading Players in the Pet Herbal Supplements Market

• Arogya Paws
• Barlean's Organic Oils, LLC
• BB Herbal (BB Pet Supplies)
• Dorwest Herbs Ltd
• Dr. Harvey's
• DSM
• EdensHerbals
• Herbal Dogs Co
• HERBPET, LLC
• Hilton Herbs
• Natural Dog Company Inc.
• Nature's Pet Herbals