Plant-based Burger Market Decade Long Trends, Analysis and Forecast 2025-2033

Key Insights

The size of the Plant-based Burger Market market was valued at USD 4.8 Billion in 2024 and is projected to reach USD 10.95 Billion by 2033, with an expected CAGR of 12.5% during the forecast period. A plant-based burger market, on the other hand, represents a rising division in the food industry focusing on making burgers produced from plant-derived ingredients, like soy, pea protein, lentils, and mushrooms, replicating the taste, texture, and appearance of conventional meat-based burgers. Due to rising concerns regarding health, environmental sustainability, and welfare towards animals, demand for vegan, vegetarian, and flexitarian products has triggered its massive growth in this market. Plant-based burgers are available in retail supermarkets, fast food chains, and restaurants. These are sold to consumers as an alternative to meat, which is often marketed as lower in cholesterol, more sustainable, and ethical. Plant-based burgers are used in the foodservice industry and retail sectors. They are available in frozen or fresh forms for home cooking or as part of restaurant menus. The market still faces challenges regarding the exact flavor, texture, and grilling properties that consumers expect from a traditional beef burger, as well as overcoming higher price points of plant-based products as compared to their meat counterparts. Another challenge would be the constant need for innovation to meet the preferences of consumers in taste, nutrition, and sustainability. Some of the leading companies in the plant-based burger market include: Beyond Meat, Impossible Foods, Nestlé with its Garden Gourmet, Tyson Foods that has Raised & Rooted, and Lightlife Foods. These companies focus on increasing their product lines, making tastier and softer products, and increasing the availability in the mainstream fast-food chains and in research and development activities for more sustainable and healthier alternative plant-based food products. Therefore, the market is expected to follow this upward trend because demand for plant-based, sustainable foods is growing across the world.

Plant-based Burger Market Concentration & Characteristics

The Plant-based Burger Market is highly concentrated, with a limited number of key players dominating the landscape. Innovation is a defining characteristic, driven by ongoing advancements in plant-based protein extraction and flavor enhancement. Stringent regulations ensure product safety and quality, while product substitutes, such as animal-based burgers, present competitive challenges. The end user concentration lies primarily in health-conscious consumers, vegans, and vegetarians. M&A activity is moderate, with strategic acquisitions and partnerships aimed at expanding product portfolios and market reach.

Plant-based Burger Market Trends

• Rising Health Awareness: Consumers are increasingly embracing plant-based diets for their perceived health benefits, including reduced risk of heart disease, obesity, and certain cancers.
• Environmental Concerns: Plant-based burgers have a significantly lower carbon footprint than traditional beef burgers, appealing to environmentally conscious consumers.
• Ethical Considerations: Growing ethical concerns about animal welfare and sustainability drive demand for plant-based alternatives.
• Technological Advancements: Innovations in plant-based protein extraction techniques have improved the taste, texture, and nutritional value of plant-based burgers, making them more palatable to a wider consumer base.
• Government Support: Governments worldwide are enacting policies to incentivize plant-based food production and reduce meat consumption, creating favorable conditions for the market's growth.

Key Region or Country & Segment to Dominate the Market

• Region: North America, particularly the United States, dominates the Plant-based Burger Market due to high consumer awareness and a well-established vegan and vegetarian community.
• Country: The United States is the largest single market for plant-based burgers, followed by the United Kingdom and Germany.
• Segment: The Refrigerated product type segment is projected to dominate the market due to convenience and freshness factors. Soy-based burgers account for a significant share due to their established presence and familiarity among consumers.

Plant-based Burger Market Analysis

• Market Size: As of 2022, the Plant-based Burger Market is valued at 4.8 Billion.
• Market Share: Beyond Meat, Inc. and Impossible Foods Inc. hold a significant market share, followed by other major players.
• Growth: The market is expected to grow at a CAGR of 12.5% from 2022 to 2030, driven by increasing consumer demand and technological advancements.

Plant-based Burger Market Regional Insights

• North America: Dominated by the United States, with well-established plant-based food infrastructure and high consumer demand.
• Europe: Growing market with strong vegan and vegetarian communities. Key countries include the United Kingdom, Germany, and France.
• Asia Pacific: Emerging market with increasing consumer interest in plant-based alternatives, led by China and India.

Driving Forces: What's Propelling the Plant-based Burger Market

• Rising health awareness and concerns about animal welfare
• Environmental benefits and government initiatives
• Technological advancements in plant-protein extraction techniques
• Increasing availability and accessibility in supermarkets and restaurants

Challenges and Restraints in Plant-based Burger Market

• High cost compared to traditional beef burgers
• Availability and affordability of ingredients
• Limited variety and flavor offerings
• Competition from animal-based burger substitutes
• Lack of consumer awareness in some regions

Emerging Trends in Plant-based Burger Market

• Hybrid Burger Blends: Combining plant-based and animal-based proteins to create hybrid burgers with improved taste and nutritional value.
• Celebrity Endorsements: Partnerships with celebrities and influencers to promote plant-based burgers and raise awareness.
• Personalized Nutrition: Development of plant-based burgers tailored to individual dietary needs and preferences.
• Foodservice Expansion: Growing presence of plant-based burgers in fast-food chains and restaurants.

Plant-based Burger Industry News

• In 2021, Beyond Meat launched its Beyond Burger 3.0, made with a blend of peas, mung beans, and rice.
• In 2020, Nestle launched its Awesome Burger in the United States, made with a soy and wheat protein blend.
• The company has also announced plans to launch a plant-based tuna product under its popular brand, Garden Gourmet.

Leading Players in the Plant-based Burger Market

• Beyond Meat, Inc.
• Impossible Foods Inc.
• The Vegetarian Butcher (a subsidiary of Unilever)
• MorningStar Farms (a subsidiary of Kellogg Company)
• Lightlife Foods (a subsidiary of Greenleaf Foods)
• Gardein (a brand of Conagra Brands)
• Tofurky Company
• Amy's Kitchen
• Dr. Praeger's Sensible Foods
• Field Roast Grain Meat Co. (a subsidiary of Maple Leaf Foods)
• Boca Foods Company (a subsidiary of Kraft Heinz)
• Sweet Earth Foods (a subsidiary of Nestlé)
• Quorn Foods
• Hungry Planet, Inc.
• Before the Butcher

Plant-based Burger Market Segmentation

• 1. Product Type
  • 1.1. Frozen
  • 1.2. Refrigerated
• 2. Source
  • 2.1. Soy-Based
  • 2.2. Mushroom-Based
  • 2.3. Lentil-Based
  • 2.4. Chickpea-Based
  • 2.5. Black Bean-Based
  • 2.6. Others
• 3. Flavor
  • 3.1. Original/Classic
  • 3.2. Spicy
  • 3.3. Smoky
  • 3.4. Mediterranean
  • 3.5. Barbecue
  • 3.6. Others
• 4. Certification
  • 4.1. Non-GMO
  • 4.2. Organic
  • 4.3. Vegan
  • 4.4. Gluten-Free
  • 4.5. Others
• 5. Distribution Channel
  • 5.1. Supermarkets and Hypermarkets
  • 5.2. Convenience Stores
  • 5.3. Online Retailers
  • 5.4. Specialty Stores
  • 5.5. Foodservice Outlets

Plant-based Burger Market Segmentation By Geography

• 1. North America
  • 1.1. U.S.
  • 1.2. Canada
• 2. Europe
  • 2.1. Germany
  • 2.2. UK
  • 2.3. France
  • 2.4. Spain
  • 2.5. Italy
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. South Korea
  • 3.6. Indonesia
  • 3.7. Malaysia
• 4. Latin America
  • 4.1. Brazil
  • 4.2. Mexico
  • 4.3. Argentina
• 5. Middle East & Africa
  • 5.1. South Africa
  • 5.2. Saudi Arabia
  • 5.3. UAE
  • 5.4. Egypt