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Rice Water Shampoo Market by Form type (Liquid, Gel, Lotion, Others (Bar, etc)), by category (Scented, Unscented), by material type (Organic, Inorganic, Vegan), by hair type (Dry, Dandruff, Thinning, Damaged/colour treated, Other (oily, frizzy)), by consumer group (Male, Female, Unisex), by Price range (Low, Medium, High), by distribution channel (Online, Offline), by North America (U.S., Canada), by Europe (Germany, UK, France, Italy, Rest of Europe), by Asia Pacific (China, Japan, India, South Korea, Rest of Asia Pacific), by Latin America (Brazil, Mexico, Rest of Latin America), by MEA (UAE, Saudi Arabia, South Africa, Rest of MEA) Forecast 2025-2033
The size of the Rice Water Shampoo Market market was valued at USD 465 Million in 2023 and is projected to reach USD 756.51 Million by 2032, with an expected CAGR of 7.2% during the forecast period. This growth is primarily driven by the increasing awareness of natural and organic hair care products, the surge in demand for hair health, and the rise of veganism. The rice water shampoo market is a rapidly growing segment within the hair care industry, driven by the rising demand for natural and organic ingredients. Rice water, rich in vitamins, minerals, and amino acids, is known for its ability to promote hair growth, improve hair strength, and add shine. Rice water shampoos are formulated to nourish and repair damaged hair, reduce hair fall, and enhance hair texture. These shampoos are gaining popularity due to their gentle, sulfate-free formulations, making them suitable for various hair types, including dry and damaged hair. Key players in the rice water shampoo market include OGX Beauty, The Mane Choice, PURA D'OR, SheaMoisture, L'Oreal, Wow Skin Science, and Mamaearth, who offer a range of rice water-based shampoos targeting different hair care needs. These brands are focusing on the increasing preference for natural, cruelty-free, and environmentally friendly products.
The market is currently consolidated, with a few major players dominating the industry, including L’Oréal Par, Shiseido, The Face Shop, and Mamaearth. These companies focus on product innovation and aggressive marketing strategies to maintain their market share. The industry is highly regulated due to the use of natural ingredients and their potential impact on hair health.
Market trends reveal a surge in demand for organic and vegan rice water shampoos, with consumers prioritizing hair health and the reduction of chemical exposure. Additionally, the growing popularity of home remedies and natural hair care has further fueled market expansion.
Key Regions:
Key Segments:
The report provides comprehensive insights into market size, market share, product dynamics, and market segmentation. It also includes detailed company profiles and industry analysis.
Market Size: The rice water shampoo market is expected to reach a market size of $730 million by 2027.
Market Share: L'Oréal Par holds a significant market share, followed by Shiseido, The Face Shop, and Mamaearth.
Market Growth: The market is growing rapidly, primarily driven by the rising demand for natural and organic hair care products.
North America: U.S. and Canada drive the growth in this region, mainly attributed to the rising awareness of hair health and disposable income.
Asia Pacific: China continues to dominate the market, followed by Japan and India.
Europe: France, Germany, and the UK contribute significantly to the market due to the popularity of natural and organic hair care practices.
Latin America: Brazil holds a substantial share, driven by the increasing per capita expenditure on hair care products.
Aspects | Details |
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Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.2% from 2019-2033 |
Segmentation |
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Note* : In applicable scenarios
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